Liberty Village Express

Crowdfunded transit for a Toronto neighbourhood.

I built the LineSix Transit website to power a crowdfunding campaign for a shuttle serving the Liberty Village neighbourhood in Toronto.

The responsive website allowed people to donate to the project in exchange for a ticket on the bus. We built a booking system to track seat availability and validate tickets.

From a marketing perspective, I designed the site to create a sense of urgency around the project and developed a user experience to make participating as easy as possible.

  • NationBuilder
  • SASS
  • Javascript
  • JQuery
  • Stripe API
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Because of the nature of a crowdfunding campaign, the website was designed around creating urgency and motivating action. But we also needed some ticketing and booking components, so a standard platform like Kickstarter wasn't enough.